Award-winning branding and marketing leader with expertise in strategic direction, creative development and management of brand experiences and integrated marketing in sectors including consumer products, education, technology, healthcare, financial services, and nonprofit.
Built in-house agency and transformed employer brand. More than ten years’ experience with global brand consultancy Fitch and national integrated marketing agency Hill Holliday. Skilled at driving results through superior creative and market/audience engagement.
In addition, Oregon Shakespeare Festival’s Black Swan Lab for New Works writer; playwright/lyricist/librettist whose works include the musical A Pint of Understanding (music by Joel LaRue Smith and Joseph Smith), choral work Circle of the First (music by Robert Terrio), and dramatic monologue series Synaptic Fires.
Head of Marketing, ABCD, Boston, MA, 2015 - present
Reporting to the President/CEO, successfully rebranded organization; oversee integrated marketing communications to create a unified and impactful experience for all audiences. Built in-house agency; developed brand strategy and multichannel creative; video strategy and production; traditional and social media engagement and growth; PR/media relations.
Associate Creative Director, THD, Lexington, MA, 2013-2015
Brought branding and integrated marketing experience to nonprofit development communications. Clients included Habitat for Humanity, Alzheimer's Association, Multiple Sclerosis Society of Canada, Ms. Foundation for Women, Mercy Corps.
Principal, Lee Phenner Communications, Arlington, MA
Brand identity, content development and marketing management. Clients included Putnam Investments, NEPC, Salt & Olive.
Vice President, Corporate Identity & Design, Hill Holliday, Boston, MA, 2002-2009
Contributed to branding and communications work that drove market leadership for clients in the consumer, B2B, nonprofit, and education sectors. Brands included Bank of America/Fleet, Partners HealthCare, Covidien, IBM Cognos, Boston University, Rockport, Manulife/John Hancock, Liberty Mutual, Partners In Health.
Director, Brand Strategy/Senior Writer, Fitch, Boston, MA, 1998-2001
Directed and collaborated on positioning and brand identities, brand strategy and architecture, naming and nomenclature systems, messaging and content across all media for national and global clients seeking to launch, reinvigorate, or reposition their brands. Clients included GE/SES Astra, Nortel Networks, Gerber Childrenswear, Timberland, Razer.
Emerson College, Boston, MA
Assistant to the Chair, Visual and Media Arts, 1997-1998
Employer Relations Coordinator, 1996-1997
Merriam-Webster, Springfield, MA
Assistant Marketing Director, 1992-1994
Assistant to the President, Community Enterprises Northampton, MA, 1987-1989
Reporter, The Springfield Newspapers, Springfield, MA, 1986-1987
Reporter/Anchor, WMAS AM & FM, Springfield, MA,1985-1986
Emerson College, Boston, MA
MFA, creative writing, 1998, with distinction
Duprey Awards for screenwriting and poetry
Western New England College, Springfield, MA
BA, English, 1985, cum laude
Honors, Awards, Memberships
ReBrand 100: Uta Pippig’s Take The Magic Step, brand ID/literature
MITX: Dunkin' Run app
Hatch Award: American Ireland Fund, book/development
Communication Arts: Razer Boomslang, brand ID and packaging
NEDMA: Mercy Corps direct response
Oregon Shakespeare Festival’s Black Swan Lab for New Work: A Pint of Understanding
Martin Luther King, Jr. Committee, Arlington, MA, Board of Directors