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Strategy
In addition to collaborating on the ABCD rebranding with MMB, and managing the strategy for all in-house campaigns and initiatives, my work with creative agencies Fitch (now Landor & Fitch) and Hill Holliday included:
Adidas + Rockport: brand architecture and implementation strategy
Liberty Mutual: global reputation management and brand localization
PwC: the feasibility of expanding government-sector consulting services
Cognos/IBM Cognos: brand segmentation and management
The Dimock Center: naming and brand positioning
CLIENT PARTNERS & IN-HOUSE
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