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In addition to collaborating on the ABCD rebranding with MMB, and managing the strategy for all in-house campaigns and initiatives, my work with creative agencies Fitch (now Landor & Fitch) and Hill Holliday included:

Adidas + Rockport: brand architecture and implementation strategy

Liberty Mutual: global reputation management and brand localization

PwC: the feasibility of expanding government-sector consulting services

Cognos/IBM Cognos: brand segmentation and management

The Dimock Center: naming and brand positioning


adidas + rockport logos with clear space
Liberty Mutual logo more clear space
PwC logo with more clear space.jpeg
Image 9-23-23 at 7_edited.png
Dimock Center logo with more clear space
ABCD logo wordmark with clear space_edit
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