Media relations efforts include executing a strategic outreach calendar, seizing current topical opportunities, and responding to news media inquiries.

Last year at ABCD, we garnered:
604 editorial mentions
with a potential reach of 1.8 billion

Total Advertising Value Equivalency (AVE): $16.4 million

We amplify story placements by sharing with employees and the board of directors, posting to the ABCD website’s News section, featuring them in our external newsletter, and sharing on social media.

Results:
183 articles were shared 8.5k times on social media.