ABCD helps underserved Boston youth jumpstart their future through the SummerWorks program—paid summer jobs with career development workshops. The ABCD in-house marketing communications team developed an integrated campaign that drove prospective participants (and their parents or guardians) to the program application microsite.

RESULTS
Drove 183 to 450 visits/day (a record high)

Pageviews increased 35% compared to the same period last year (122,939 vs. 88,332)

10-week multichannel campaign generated 83,024 views—a 208% increase over the previous 10 weeks