ABCD Case Study: Awareness and Engagement

Social Media & Public Relations

Earned media is a major focus at ABCD. By capturing powerful moments and sharing compelling stories, the agency cultivates community and drives engagement and action.


We also know the importance of being good members of others' communities. It's about expanding the circle while making it tighter — more close-knit and committed. 


We have dramatically improved social media metrics and more than doubled our Facebook, Twitter, and Instagram communities in a year, and we continue to maximize public relations reach, with regular features in the region's premier traditional and digital media outlets.​