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ABCD Case Study: Awareness and Engagement

Social Media & Digital Marketing

Social media and digital marketing are central to ABCD's communications. By capturing powerful moments and sharing compelling stories, the agency cultivates community and drives engagement and action.

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In 2022 we posted 1,572 across our social platforms, generating 1.25 million impressions. We gained 2,916 of our 16,000 followers in that 12-month period.

 

We also know the importance of being good members of others' communities. It's about expanding the circle while making it tighter — more close-knit and committed. 

 

We have dramatically improved social media metrics and we continue to maximize digital marketing through smarter SEO, advertising campaigns, email outreach, and more. 

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