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ABCD Case Study: Awareness and Engagement

Social Media & Digital Marketing

Social media and digital marketing are central to ABCD's communications. By capturing powerful moments and sharing compelling stories, the agency cultivates community and drives engagement and action.

In 2022 we posted 1,572 across our social platforms, generating 1.25 million impressions. We gained 2,916 of our 16,000 followers in that 12-month period.


We also know the importance of being good members of others' communities. It's about expanding the circle while making it tighter — more close-knit and committed. 


We have dramatically improved social media metrics and we continue to maximize digital marketing through smarter SEO, advertising campaigns, email outreach, and more. 

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