Photo by Don West
EVENTS: Annual Gala

ABCD Community Heroes Celebration

Each year, ABCD hosts a glamorous dinner where inspiring changemakers, international artists, and friends and neighbors gather to honor extraordinary volunteers and allies for their compassionate action.

 

Featured speakers and artists have included Harry Belafonte, Congressman John Lewis, The Roots, Natalie Cole, Leslie Odom, Jr., and Audra McDonald.

 

Our in-house marketing team raised the creative stakes by producing concept-driven events beginning in 2016: Behind Every Hero is a Story. From start to finish, we featured each honoree as the star of their own trailblazing tale.

 

In 2017, pondering the art of humanity inspired The Heart of Humanity.

We directed five gifted photographers to capture the heart of these heroes in their own way. We then showcased their stunning portraits as an art exhibit at the event and online.

In It Together emerged organically in 2018 as we gauged the social climate and focused on unity and community with a passionate red and black motif. 

As the country became increasingly polarized, we thanked our extraordinary volunteers for shining their light in the darkness. Illuminate the Path became the mantra for a luminous evening.

 

Multichannel marketing starts well in advance through earned social media, a microsite, PR, email, pro bono advertising (digital, print, OOH, Captivate), literature, and a spectacular gala environment.

ABCD Field of Dreams

ABCD Community Heroes Celebration

Multichannel support of a signature fundraiser in which companies field teams to play at historic Fenway Park. Proceeds support programming for disadvantaged youth. (Big thanks to the Boston Red Sox for generously lending Fenway for the day.) The video tells the story.

ABCD Hoop Dreams

Co-founded by Coach Doc Rivers and sportswriter Bob Ryan, and co-hosted by Rivers, Ryan and Coach Brad Stevens at TD Garden, this signature ABCD event mirrors Field of Dreams. Here, though, sponsor teams get to play on the legendary parquet. Guest players have included Massachusetts Governor Charlie Baker and AG Maura Healey. Check out the action here

 

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