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Photo by Don West
EVENTS: Annual Gala

ABCD Community Heroes Celebration

Each year, ABCD hosts a glamorous dinner where prominent changemakers, top-tier entertainers, and friends and neighbors gather to honor extraordinary volunteers and allies for their compassionate action.

 

Featured speakers and artists have included Harry Belafonte, Congressman John Lewis, The Roots, Natalie Cole, and in November 2018, Queen Latifah.

 

In November 2017, we produced "The Heart of Humanity." As part of a multichannel campaign, we directed five gifted photographers to capture the heart of these heroes in their own way. We then showcased their stunning portraits as an exhibit online and at the event.

 

In addition, we created a microsite, a social media campaign, a branded environment, ads, and print literature. PR outreach resulted in regional and local placements.

ABCD Field of Dreams

ABCD Community Heroes Celebration

Multichannel support of a signature fundraiser in which companies field teams to play at historic Fenway Park. Proceeds support programming for disadvantaged youth. (Big thanks to the Boston Red Sox for generously lending Fenway for the day.) The video tells the story.

ABCD Hoop Dreams

Co-founded by Coach Doc Rivers and sportswriter Bob Ryan, and co-hosted by Rivers, Ryan and Coach Brad Stevens at TD Garden, this signature ABCD event mirrors Field of Dreams. Here, though, sponsor teams get to play on the legendary parquet. Guest players have included Massachusetts Governor Charlie Baker and AG Maura Healey. Check out the action here