This way up
LBJ's War on Poverty launched Greater Boston's antipoverty agency, ABCD (Action for Boston Community Development) in the 60s. Although respected for managing many proven programs, the organization was not recognized as the innovator it is.
The new brand identity and marketing reflect and project ABCD's many facets while holding esigned to empower underserved residents.
Brand ID, Web, Digital, Social, PR, Print, Events, Video, Photography
Before & After
ABCD leadership recognized that rebranding the organization would represent its legacy of excellence and reinforce its vision for the future.
As a national leader in providing struggling individuals and families with the resources they need to survive and succeed, the ABCD brand identity and expression had to bring that compassionate mission and stature to life.
The following BEFORE and AFTER galleries illustrate how the rebranding brings clarity, cohesion, energy and sophistication to the brand.