Defining and expressing your brand

are among the toughest and most gratifying things you can do. You want to create unique, positive experiences that build lasting relationships — and help you lead. In our hyper-connected culture, there are lots of ways to have a conversation, so your content has to be smart, distinctive, and everywhere your audience lives.

After more than a decade at top agencies, where clients included IBM/Cognos, Liberty Mutual, CVS, marathon champion and philanthropist Uta Pippig, Habitat for Humanity, and Razer, I moved inside.


Here, explore an end-to-end rebranding case study: the transformation of ABCD. I cultivated a cross-functional in house team and brought in key external partners to develop the brand identity and align creative with the important work of the nation's largest nonprofit antipoverty agency.  



My expertise and my passion

live at the intersection of strategy and creativity. By taking my experience at leading national and international agencies Hill Holliday and Fitch in-house, I've helped heighten my organization's brand awareness, engagement and loyalty. 

I've learned from the best, and I thrive on collaborations that unify teams and drive growth in its many forms. I'm in my element when working with people who value fresh ideas, are motivated by a mission, and aspire to the highest standards. That combination makes you want to go to work every day, makes you want do great work every day. 

Photo by Joe Wrinn

While with agencies and consulting, clients have included:
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Get in Touch


Let's discuss challenges, explore solutions, or just have tea.


Tel: 339.368.1140

Boston, Massachusetts


  @ Lee Phenner. All rights reserved.